a different point of view to the question

I need an opinion with this subject.
This question needs to be done and think as if you were the CEO of Panera bread company, this is the question that needs to be answer and think of the how solve the problem on hand.
1- How Panera bread is can compete in the current market, what really is the problem, pricing, long lines or the food is health enough as the menu mention.
2- Is Panera bread qualifications the best for people to try to invest in a franchise and help the company extend their market share and value?
3- What would be the best path for Panera bread to expand and be successful in a place like North Carolina?
Please explain and give specific examples 

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