MKT4560 (Entertainment and Media Industry marketing) Assigment – GradSchoolPapers.com

MKT4560 (Entertainment and Media Industry marketing) AssigmentOrder DescriptionNo source needed.Base on the 15 pages PDF reading, answer all 6 questions to complete a two-page essay.1. WHAT WAS THE NETFLIX CORE BUSINESS MODEL? WHY DID IT WORK SO WELL AT THE VERY BEGINNING?2. WHO WAS THE MAJOR COMPETITION AT THE VERY BEGINNING? HOW DID THAT CHANGES AND WHO ARE THE ADDITIONAL COMPETITORS?3. HOW HAS NETFLIX MARKETING CAMPAIGN CHANGED OVER TIME, WHAT WAS IT AT THE START AND WHERE IS IT NOW?4. WAS THE REVENUE SHARING MODEL A GOOD IDEA FOR NETFLIX. WHY OR WHY NOT?5. WHAT HAS HAPPENED RECENTLY TO NETFLIX’s PRICE POINTS AND WHY THE CHANGE? EXPLAIN IN TERMS OF COMPETITIVE PRESSURES.6. WHAT ARE THE POSSIBLE NEXT MOVES THAT YOU WOULD RECOMMEND FOR NETFLIX IN MARKETING, MANAGEMENT, NEW BUSINESS MODEL?
 
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