how can tv programs combine with new media to attract audiences

With the development of the Internet and new media, traditional TV programs must make innovations to embrace the audience.
Please analyze how the new media affects the audience. And how do traditional TV programs combine new media to attract audiences?
(please analyze from the aspects of social media, second screen, network platform, short video of mobile software, audience’s participation and satisfaction, etc.)
word count: 1500
 
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