Chapter 5 in Operations Management: Sustainability and Supply Chain Management
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Product management: building a product strategy
Description: Behind every successful product there is a clear strategic vision that takes both market and customer needs into account. Essentially, strategy is the set of choices a company makes in order to achieve its objectives. These choices include which products to develop, which market segments to focus on, how to differentiate, how to price, how to position, and more.
Universal principles of design
Description: Design is full of unspoken rules and obscure theories that, when applied, can dramatically improve one’s own design. For the first time, we are documenting them all in one place. Universal Principles of Design, based on William Lidwell’s award-wining books, illustrates one design principle, ranging from the tried and true (the 80/20 rule) to concepts that you may not have ever heard in a design context (Ockham’s razor or crowd intelligence.) These principles are critical to successful designâ€”no matter what the discipline.
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Global Company Case Study
Give an example of how the product development cycle works in an organization of your choice. How do they design new products? How do they improve existing products? What processes do they use or should they use? Using examples and scholarly references, and explain how some once very successful companies failed (e.g., Kodak) to continue to capture market while others continued to evolve (e.g., Microsoft).
Be sure to post an initial, about 250-word substantive response by Thursday at 11:59 p.m. MT, and respond to two or more peers with substantive responses by Sunday at 11:59 p.m. MT. A substantive initial post responds to the topics presented completely and/or asks a thoughtful question pertaining to the topic. Two substantive peer responses, of 100 words minimum each, ask a thoughtful question pertaining to the topic and/or answers a question (in detail) posted by another student or the instructor.
Please support your discussion by three to five recent (within last
five years) references. At least three of them should be scholarly
(excluding our textbook). Cite in accordance with the CSU-Global Guide to Writing and APA
Professor’s initial post below:
This will be a great topic to explore. We are going to dig in and learn all about the product development cycle. This is the designing of new products to either get or keep a market share.
This will be a two-part job for you all. Find a company that was a big player in their market (Kodak) and then failed. Find another (Microsoft) and speak to how they survive.
Yep, 250-word primary post with three to five sources, and two substantial response posts.
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